Vertical Marketing Manager


Job title: Vertical Marketing Manager

Company: Digital Monitoring Products

Job description: Onsite medical clinic for employee, spouse and family members under 21 living at home; Medical, Dental, 401k, Life Insurance, Short and Long Term Disability, paid vacation/holidays) plus some not so usual (free security system, free UPS shipping), so you don’t have to worry about self or family.

Description:

The Vertical Marketing Manager will develop a marketing plan to introduce DMP into targeted business verticals. This individual will also develop a plan to help promote DMP, targeting decision makers and key influencers, in multiple media channels, including outdoor, print, thought leadership content, direct mail, etc.

Qualifications:

  • Bachelor’s degree in a Business, Marketing or Communications related field or equivalent experience.
  • At least 3 years B2B marketing experience, preferably in technology.
  • Proficiency with Microsoft Suite.
  • Have a good work attitude and work cooperatively with others in the department and company.
  • Extremely strong written and oral communication skills.
  • Expertise in Marketing discipline(s).

Responsibilities: * Serve as the primary point of contact for the Vertical Sales team.

  • Identify who and how to target businesses in targeted vertical segments (Banking/Govt/Retail/QSR). Identifying target audience for each and how to create awareness and demand for DMP products.
  • Work with Product Marketing Manager to identify DMP product features (and provide feedback on needed features) pertinent to the vertical’s needs.
  • Develop marketing plan, targeting key decision makers in targeted vertical markets.
  • Create requirements, including input from Dealer and Product Marketing, for lead management system and leads initiative within group to better track marketing tactics.
  • Identify media outlets to advertise both brand and lead generation vertical ads.
  • Creates case studies and whitepapers related to Vertical Marketing efforts.

Bring your talent and drive to DMP!

EOE/Vet/Disabled

Digital Monitoring Products, Inc.

Expected salary:

Location: Springfield, MO

Job date: Sat, 25 Jun 2022 22:24:21 GMT

Leave a Comment