USA Road & Gravel Category Leader

Job title: USA Road & Gravel Category Leader

Company: Specialized Bicycle Components

Job description: Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the cycling industry? At Specialized, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of the business. No matter where you begin with the company, you get to decide where you want to go whether it’s marketing, finance, product development, sales, or an international assignment. Join us in making the world a better place through the power of bicycles and build your dream career at the same time!

Do you believe bikes can change the world? Does this belief have you living and breathing every day? Are you an action-oriented innovator with the ability to identify and convert untapped opportunities? Are you a thought-leader and ready to inspire and lead the Specialized Team to continued market leadership and category growth within the Road bike business? Do you enjoy the challenge of developing and implementing game-changing business strategies? If you were able to answer “yes” to these questions, we want to talk to you!

The USA Road & Gravel Category Leader is responsible for the strategic vision and overall programming within the US market for Road & Gravel bikes. They are accountable for the product mix, revenue and margin on a short- and long-term basis. They are expected to deeply understand the needs of the rider and are responsible for collaborating with a cross-functional team including product, sales, marketing, demand planning, and finance to achieve strategic goals.


Annual Strategic Category Planning & Management – 40%

  • Work closely with Global Road Product Leadership and Market Leadership to
  • plan category growth targets and budgets,
  • execute key projects and initiatives,
  • and develop multi-year strategy and business development plan for the category
  • Own US Road revenue and margin performance and ensure Specialized is the market leader in the space.
  • Shape inventory plans, sales programs, marketing campaigns, ownership experiences, and brand collaborations to support the comprehensive category strategy.
  • Review & approve, pricing, spec, colors, and forecasts for Road bikes.

Drive the Future State of the Business – 30%

  • Be the go-to-person for the USA for all things Road bikes and be the source of truth / representative for Road bikes in USA to Global Functions.
  • Consult USA Market and Global Leadership on multi-year product strategies to ensure that current strategy aligns with future state and that Specialized is delivering the most effective product lineup.

Creation & Management of 360° product releases in the USA – 20%

  • Organize comprehensive go-to-market strategies in USA for Road bikes. Lead cross-functional teams to execute.
  • Develop clear channel strategy including D2R, IBD, Owned Retail and Digital Partners
  • Define clear transition and markdown strategy to maintain brand/channel integrity profitability and stability.


  • A purpose-driven conviction to grow rider adoption of Specialized bicycles in the USA
  • Detail-oriented with a commitment to executional excellence
  • Great organizational and analytical skills, with a track record of managing multiple priorities in a deadline-driven environment
  • Excellent written and oral communication skills, with a well-established professional demeanor
  • Results-oriented with the ability to thrive in chaotic situations, turning ambiguity into actions across multi-functional teams
  • You’re collaborative within a team; leveraging the work of senior leaders, marketing, demand planning or product to deliver results in your market
  • You’re creative, innovative, and can see things from the rider’s perspective
  • Ability to empathize with rider experiences and predict future market trends through rider research
  • Strong desire to learn from and support a culturally diverse, multiply disciplined global team across the Specialized organization
  • Highly self-motivated and self-directed work ethic
  • Flexibility for up to 25% overnight travel
  • College degree in Business, Marketing, Entrepreneurship, Finance or Engineering

Preferred Qualifications:

  • Experienced in planning, project and/or product management
  • Sales/marketing experience in bicycles a plus
  • 7-8 year of sales, product, or related business experience


  • Health benefits, 401K, plus additional perks including a competitive employee discount. For additional information on benefits and perks, please visit
  • Dog friendly offices
  • Travel to events may occasionally be required

We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

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Expected salary:

Location: Morgan Hill, CA

Job date: Fri, 27 May 2022 22:13:02 GMT

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